This article was originally published on Ars Technic’s sister site, The Verge, on October 5, 2018.
It has been updated to reflect the announcement that Amazon Prime Instant Video is coming to Amazon Prime members in the UK, Australia, and New Zealand.
The Instant service offers video streaming over its own, online app, which can be accessed from a number of devices.
The service has always been available on Amazon’s video platform but the company has introduced an “Instant” version of the service called Prime Video, which is exclusive to Prime members.
The company says that it is now launching an Instant Video app in the US and Australia that will work across a variety of devices including Apple TV, Android, Roku, Chromecast, and Apple TV Stick.
The app will launch in the coming days, and users in the two regions will be able to stream content on devices including the Amazon Fire TV, Apple TV 4K, and Roku Stick.
The new Instant service will be available on a variety on-demand video services and apps that have become popular with Amazon Prime subscribers.
The company has long offered streaming video on Amazon Instant Video to customers in the past, but the service has struggled to catch up with its rivals.
Prime Video has been available to Prime customers for months, and the service is currently available in the U.S. and Canada for just $9.99 a month.